Branding & Positioning
Our branding process involves creating a unique name and image for a product in the consumers mind mainly through advertising campaigns with a consistent theme. Our strategy aims to establish a significant & differentiated presence in the market that attracts & retains loyal customers. Positioning is how a brand is perceived in the context of competitive alternatives in the mind.
As brand consultants, when we develop brand positioning statements for clients, we include a target customer definition, brand essence, brand promise, brand archetype and brand personality.