Branding & Positioning

 

Our branding process involves creating a unique name and image for a product in the consumers mind mainly through advertising campaigns with a consistent theme. Our strategy aims to establish a significant & differentiated presence in the market that attracts & retains loyal customers. Positioning is how a brand is perceived in the context of competitive alternatives in the mind.

 

As brand consultants, when we develop brand positioning statements for clients, we include a target customer definition, brand essence, brand promise, brand archetype and brand personality.

Our Services

We optimize mind-share to garner market-share

Advertising

Brand Activation

Product Activation

Event Management

Media Relations

Public Relations

Digital Marketing

Merchandising

Partnership Relationship