As PR consultants we communicate with our clients target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. We use tools such as news releases and statements for media, newsletters, organization and participation at public events, conferences, conventions, awards etc. though the mentioned tools, we give the target audience a better insight into our clients activities and product/services as well as increase publicity.
Who needs PR services?
- Businesses – they need PR services to present their products/services and the way their firms work and of course, create a strong relationship with the customers and reach more potential buyers
- Nonprofit organization’s – examples include charity organizations, schools, hospitals etc who require PR services as a part of fund raising events & promotion campaigns
- Notable individuals – include celebrities who require PR service to communicate on their behalf with the media and their fans. Politicians are also included.